Our cookie policy

What are cookies?

Let's talk cookies. A cookie is a small text file that's stored on your computer, mobile or any other device by websites that you visit. It means if you come back, we can recognise it's you and say hello!

Cookies are used to make sure websites work (or work better). They give us more information about what our users are up to and what they're into - so we can make your visit on our website as smooth as possible.

You can manage your cookie preferences at any time - just click on the button below.

Manage Cookie Preferences

How do we use cookies?

Everyone uses cookies differently. But here at Admiral, we use cookies for lots of different reasons. These include:

  • letting our customers get quotes from our website (session cookie)
  • looking after our customers' security (session cookie)
  • making certain site functionality possible (session cookie)
  • keeping an eye on website traffic and tracking what our visitors are doing on our site (persistent cookie)
  • helping us target and personalise our online marketing by collecting anonymous data about our visitors and their website use (persistent cookie)

Some session cookies are absolutely necessary for our website to run properly and for making some site functionality possible. This includes getting a quote and protecting our customers' security.

You need to have session cookies turned on if you want to get a quote from us online or access any areas of the website that are reserved for registered users. Remember, session cookies don't hold personal information.

We use persistent cookies to help us improve the experience of anyone who visits our website. These include Google Marketing Platform cookies. These give us anonymous and aggregated statistics (collected data) on how users interact with our website. We use this data to improve the site structure and our online journey, so you can have a seamless experience.

You can accept or decline cookies from any website by:

  • changing the settings in your browser
  • or accessing the permission tool on our website.

Required

Required cookies are essential. They make sure our website functions properly.

They enable basic features like page navigation, access to secure areas, and remembering login sessions or shopping cart contents.

Cookie ID What type of cookie is it? Description
.AspNetCore.Antiforgery.kQrxwhp6XWU Session This is a Microsoft anti-forgery cookie. It is designed to stop unauthorised posting of content to a website.
.EBSCORE_B2CPortal_admiralpet22$1-timezone,
.EBSCORE_B2CPortal_admiralpet22$1-CorrelationId,
.EBSCORE_B2CPortal_admiralpet22$1-culture
Session Authentication cookies designed to manage user sessions and authentication states securelyin our logged in areas.
_D9J, bId 1 year AWIN AG cookies. These cookies is used by the Awin affiliate marketing platform for performance optimization by matching device attribution requests to specific edge node. The bld cookie used to associate customer sales on the Awin platform. These cookies help us pay affilate claims.
_GRECAPTCHA 6 months The _grecaptcha cookie is a functional cookie set by Google reCAPTCHA when it is executed on a website. It plays a critical role in ensuring the security and functionality of reCAPTCHA by analyzing traffic to determine whether it is legitimate or malicious.
Admiral Household Quote Engine
(ASP.NET_SessionId/ X-AdvertId/ X-UniqueCustomerCookieID & X-UniqueCustomerSessionID)
Session ASP.NET_SessionId - This cookie allows our web servers to respond to your actions on the website, like logging in or running an insurance quote. The website won't work for you without them. X-AdvertId - This cookie is used to identify that the person has arrived on the page via Admiral, so should show Admiral specific branding on the pages. X-UniqueCustomerCookieID & X-UniqueCustomerSessionID - These cookies allow us to see that two separate visits to the website were made by the same person.
admiralBreakdown Session This cookie is essential for our Breakdown service to function
Adrum_Bt Session This cookie is set by AppDynamics, a website performance monitoring tool. It is used to temporarily link a user's actions in their browser with related events on our servers, helping us maintain site performance. The cookie does not store personal information and expired shortly after the session ends
ARRAffinity
ARRAffinitySameSite
Session Azure cookie to allow correct functioning of the site. Customers would not be able to use our services in a consistent way or process through the pages in absence of this cookie.
ASLBSA,
ASLBSACORS
Session ASLBSA and ASLBSACORS cookies are session affinity cookies set by Azure Front Door to ensure users' requests are consistently routed to the same backend origin, enabling reliable session management and load balancing.
bot_mgt_id Session This is inserted by the Vercara (now Digicert) BOT module of the Ultrasecurity platform. It contains a unique ID that is required to remain untampered for session integrity purposes.
channel,
tracking
Session First-party cookie used on a website to track how a user interacts with that specific site, rather than tracking them across the web
Civic CookieControl 30 days Civic Cookie Controller - Prevents cookies from being placed or having read/write access on a user's computer until they have given their explicit consent. Remembers your settings for 30 days.
CRSF token Session This is a Cross-site request forgery cookie. This cookie is used to make sure all transactions are secure. It stores a random value, which is generated for every visitor for every page, to make sure the response (if needed, for example, when completing a quote form) comes from the same person and they’ve received the original form before sending it back to us. This is provided by a third party.
Django Session ID Session This is a session cookie generated by Django - a framework we use to run the Learner Driver website, which is provided by a third party.

This cookie is necessary as it enables site users to move between pages, including quote pages. It allows the system to identify any information you've previously entered on our website. We need this cookie to collect all the necessary information and to display a final quote.
euiChocolateCookie
euiVanillaChips
Session Cookie inserted by the F5 on the Web and App tiers respectively. Used for session persistence and required.
global-session-cookie Session Inserted by Istio in Google to maintain Kubernetes node persistence.
io_token_{VALUE},
fp_token_{value}
Session These cookies are used as tracking components of IESnare spyware used by bookmakers to monitor user activity and detect potential fraud or unusual betting behavior.
iWelcome-Segment,
iWelcome-Locale
Up to 1 year The iWelcome-Segment cookie categorizes visitors who have certain cookies stored in their browsers. These segments store data on user behavior, preferences, and demographic information collected via browsing activity (duration session). Set by the iWelcome identity and access management platform, The iWelcome-Locale cookie is typically used to store a user's language or locale preference in a web application (duration up to 1 year).
JSESSIONID Session The JSESSIONID cookie is a crucial component in Java web applications for managing user sessions. This cookie tells us how many people are using our website. We use this information to make sure the website works.
k Session The K cookie is associated with CAPTCHA services used to verify that a user is human and not a bot.
m 13 months The "m.stripe" cookie is set by Stripe's payment services primarily for fraud prevention, user security, and to support the proper functioning of Stripe's payment features on websites.
media Session This session cookie is required for tracking the attribution of sales for Admiral insurance products to acquisition channels.
notice_behavior,
TAsessionID,
notice_preferences,
notice_gdpr_prefs,
cmapi_cookie_privacy cmapi_gtm_bl
Up to 13 months The notice_behavior cookie is a first-party cookie used by TrustArc's CMP to store important information regarding deployment strategies and user consent states. It primarily holds data that reflects how cookie consent should be handled (duration is session).

The TAsessionID and TAconsentID cookies are used to collect and record consent decisions (duration 30 minutes).

The notice_gdpr_prefs cookie is a TrustArc-managed cookie used to store a user's GDPR consent preferences. The notice_preferences cookie is part of the TrustArc Consent Management Platform (CMP) and serves a key role in managing and storing a user's cookie consent preferences. The cmapi_cookie_privacy cookie and cmapi_gtm_bl are part of the TrustArc Consent Management Platform (CMP). They play a role in managing user privacy preferences.

(notice_preferences, notice_gdpr_prefs, cmapi_cookie_privacy, cmapi_gtm_bl duration 13 months).
PHPSESSID Session This is a session cookie generated by PHP - a technology we use to code our websites. This cookie is necessary to pass through any referral website information and makes sure the payments of our partner websites are accurate. The referral information is stored against a user's customer record in our quote database. This is at the point where the user ticks to confirm that they've read our Privacy and security policy.
SESS Session This is a Drupal session cookie which identifies you as a unique user whilst a browsing our website(s). This cookie expires when you close your browser.
TS01*,
TS012*
Session These are F5 cookies, added to request when f5 ASM is used (WAF policy). The BIG-IP ASM system validates these cookies returning from the clients to ensure that the cookies are not modified.
waf_mgt_id Session This is inserted by the Vercara (now Digicert) WAF module of the Ultrasecurity platform. It contains a unique ID that is required to remain untampered for session integrity purposes.

Functional

Functional cookies collect information about how our website performs.

They help us to understand how visitors interact with our website, so we can improve speed, responsiveness and the overall user experience.

Cookie ID How long it lasts Description
_dd_s 4 Hours This cookie is set by Datadog to group all events generated from a unique user session across multiple pages. It contains the current session ID, whether the session is excluded due to sampling, and the expiration date of the session. The cookie is extended for an extra 15 minutes every time the user interacts with the website, up to the maximum user session duration.
mmcore.pd,
mmcore.srv,
mmcore.tst
Session These cookies allow us to serve and test different versions of web pages to different users, and track user behaviour from these tests.
_its*,
_its.7442.state,
_its.7442.vid
1 year 6 months Infinity Call Tracking cookies used to store data related to call tracking. It helps identify a user's session and supports features such as linking website visits to phone calls.
_cltk Session The _cltk cookie is a session-based analytics cookie used by Microsoft Clarity, a free user behavior analytics tool.
_cs_root-domain,
_cs_same_site,
_cs_id,
_cs_s,
_cs_c,
_cs_cvars,
_cs_ex,
_cs_optout,
_cs_mk,
_csrl
Session Content Square UX analytics service. The Content Square service helps us analyse how visitors use our website. We don't collect personal data from the Content Square service or transfer any personal identifiable information about our users to them. We only use Content Square to record anonymous information like mouse clicks, mouse movements and scrolling activity. To do this, Content Square puts cookies in our domain to analyse visitors' user experience. The information can't be used to personally identify website users. Content Square doesn't create a user profile to track a user across unrelated websites (duration _cs_root-domain, _cs_same_site are session cookies, _cs_id, _cs_s, _cs_c, _cs_cvars, _cs_ex, _cs_optout, _cs_mk, _csrl are 1 year cookies)
_gat,
_gali,
_gid,
_gcl & collect,
IDE,
_cc_,
NID,
G_ENDABLED_IDPS,
DSID,
RUL,
FLC
2 years These cookies are performance cookies that are used as part of our web analytics activity to monitor traffic and report on how users use our websites. They're used to capture anonymous data about a user's journey around our website so we can use it to analyse trends and make improvements to our website. “_gat” will expire after 2 years, and the other cookies will expire after the session has ended.
_hp2_id*,
_hp2_props*,
_hp2_ses_props*
1 year Heap is a user behavioural analytics product and service. We use Heap to collect and analyse data about how our users are interacting with our services. It collects data on what users are doing, including what webpages they visit, what they click on, their location, what browser or platform they're using, and lots of other forms of behavioural data.
ADMPQ,
ADMSL
31 days This cookie is essential for tracking visitor behaviour on our website. By collecting anonymous data on how users navigate and interact with our site, we can personalise their experience to better meet their needs. This includes tailoring content, recommendations, and advertisements to enhance the user's journey. The information gathered is aggregated and used solely to improve the overall user experience, ensuring that each visit is as relevant and engaging as possible. This cookie does not store any personally identifiable information.
AEC 6 months The AEC cookie is a security-focused cookie used primarily by Google to prevent fraudulent activity, detect spam and abuse, and ensure that advertising interactions are legitimate and made by the actual user during a browsing session.
AmTrust_Cookie Session The AmTrust_Cookie is a session cookie used by AmTrust websites to preserve a visitor's session state across page requests, helping maintain website functionality during a browsing session without storing personally identifiable information.
ba8e03 Session First party session cookie used for authentication purposes
bp_tid 13 months When a user logs in, the server generates a unique session token or ID stored in the "bp_tid" cookie. This token is sent with each request to the server, which then verifies it against its session store to ensure the user is authenticated and authorized for requested resources.
clickID,
mediacode,
GID
2 years These cookies are performance cookies and are used as part of our web analytics activity to monitor traffic and compile reports on how users are using our websites. The cookies are used to capture anonymous data about a user's journey around our website so we can analyse trends and make improvements to our website.
Formisimo Session Formisimo is a web analytics tool that helps website owners understand how their visitors interact with forms. It collects anonymous information and reports website trends without identifying individual visitors. It uses a single cookie within a session to work out how visitors progress through a form. The cookie expires when a user closes their browser window.
is_returning Session The Crazy Egg cookie lets us get information about how visitors interact with our website. We then evaluate the online customer experience and where necessary, make changes to provide a better user experience for our customers. It'll collect information like how visitors navigate around our website and the most clicked links on a specific web page, for example. This will not include any personally identifiable information like your name, phone number or email address. More information can be found here: http://www.crazyegg.com/privacy.
ki_ Session We use Qualaroo for surveys about the quality of the website. Qualaroo cookies don’t contain any personal information. For more information about cookies from Qualaroo, have a look at https://qualaroo.com/privacy-policy/.
kndctr_BBFC4AD45B10798C0A495E23_AdobeOrg_identity,
kndctr_BBFC4AD45B10798C0A495E23_AdobeOrg_consent,
kndctr_BBFC4AD45B10798C0A495E23_AdobeOrg_cluster,
com.adobe.alloy.getTld,
at_check,
mbox,
mboxEdgeCluster
Up to one year These are Adobe cookies.

kndctr_BBFC4AD45B10798C0A495E23_AdobeOrg_identity helps us recognise and remember your device when you return to our site (duration 1 year).

kndctr_BBFC4AD45B10798C0A495E23_AdobeOrg_consent - this cookie stores the user's consent preferences for the website, such as whether they have accepted or declined data collection and tracking (duration 180 days).

kndctr_BBFC4AD45B10798C0A495E23_AdobeOrg_cluster - this cookie helps route your requests to the right data center. That means faster load times, better site performance, and smoother experience when you visit our website (duration 30 minutes).

The com.adobe.alloy.getTld cookie is used by the Adobe Experience Platform Web SDK to handle domain-related tasks such as identifying the top-level domain for proper cookie scoping and routing requests.The at_check cookie is set by Adobe Target to verify whether a visitor's browser supports cookies, helping ensure proper functioning of Adobe Target’s personalization and A/B testing services.(Session cookies)

mbox, mboxEdgeCluster cookies used to manage user sessions and personalize content. It stores anonymous identifiers and session-related data to help deliver targeted experiences. (duration 2 years)
landingPageURL Session Landing pageURL cookies are used to help remember user sessions, preferences, and track interactions, governed by attributes like domain, path, expiration, and security settings to ensure proper behavior and security across web pages.
Lantern Session This Crunchbase cookie is used to capture data about how our website is performing and what improvements can be made.
laravel_session 1 year 6 months This cookie is for our Zapmap plug-in and helps to deliver third-party functionality.
Live Person
(LPSID, LPVID, IPTestCookie, LPsessionID, LP visitor ID, lpTestCookie*)
Session LivePerson cookies used to hold on to session data and to identify returning visitors by saving LivePerson-specific data, like their visitor ID and last messaging/webchat.
optimizelyDomainTestCookie,
optimizely_data,
optimizelySession,
optimizelyRumLB,
AWSELBCORS,
optimizelyRedirectData,
optimizelyEndUserId
Up to one year Optimizely cookies. optimizely_data Used to track and manage user sessions and experiment participation on websites (duration up to one year). The OptimizelyDomainTestCookie is used to verify and manage the domain scope for setting Optimizely cookies (duration up to 90 days). The OptimizelySession cookie is a first-party cookie used by Optimizely to manage user sessions and persist experiment and variation assignments, ensuring consistent user bucketing (duration up to one year).

The optimizelyRumLB cookie is used by Optimizely to support Real User Monitoring (RUM), helping measure and improve website performance by tracking user interactions and load times. The AWSELBCORS cookie is a secure, duration-based session stickiness cookie created by AWS Elastic Load Balancers. The optimizelyRedirectData cookie stores information about campaign decisions during redirect experiments. The optimizelyEndUserId cookie stores a randomly generated unique user ID created by Optimizely Web Experimentation to consistently identify and bucket users into experiments. (optimizelyRumLB, AWSELBCORS, optimizelyRedirectData, optimizelyEndUserId are session duration cookies).
Reevoo_ 1 year 6 months These cookies are used to improve and tailor our third-party product review service. These cookies track customers who viewed product reviews and chose to purchase products online. This gives us insight into products and services that our customers value and lets us tailor the products to suit their needs.
referral_tracking 30 days Cookie referral tracking uses unique tracking links with embedded first-party cookies to identify a referrer when a referred customer clicks the link and makes a purchase. These cookies are stored in the referred customer's browser and contain information that allows the website or affiliate network to attribute the sale back to the original referrer, ensuring they receive their credit or commission. However, this method relies on the customer using the same browser and device, and cookies being accepted and not cleared.
usbl.* Session We use Usabilla software to survey users of our site. iPerceptions requires that your browser be set to accept cookies only to ensure that you are not solicited to reply to the questionnaire more than once while the current study is running. No personal data is collected.

Advertising

We don't want you to waste your time looking at adverts that aren't right for you.

Advertisement cookies give our website visitors customised adverts based on the pages they've visited before.

We also use them to analyse how effective our ad campaigns are, so our ads are better than the last.

Cookie ID How long it lasts Description
_ga,
_ga_0667FFMR1V
2 years Google Analytics used to distinguish users. We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour.
_gcl_au 3 months This Google cookie is used to track and measure the performance of advertising campaigns.
FBsr,
_fbp
1 year The Facebook Pixel is used by Facebook to deliver a series of advertisement products such as real time bidding from third-party advertisers.
_cfuvid session A Cloudflare cookie is used to apply limits on traffic, helping to prevent excessive requests and maintain website stability.
Csrftoken 1 year Instagram uses this cookie to decide what ads to show users that might be relevant to them and anyone who’s previously used it.
vuid 1 year This cookie is owned by Vimeo and is used for video hosting and sharing.
__cf_bm 30 mins Cloudflare Bot Manager protects the website by identifying and managing automated traffic, helping to maintain security and performance.
_uetsid,
gat_UA,
MUID,
_UETVID,
MUID,
MC1,
MSFPC,
ANON,
CC,
PPAuth,
MSPAuth
1 year Microsoft uses these cookies to work out what ads to show users that might be relevant to them and anyone who’s previously used it.
ads,
GoogleAdServingTest,
ar_debug,
test_cookie,
APC,
ga_WRG2DPT4WN
30 days We use Google Ads as a search marketing tool. Google collect data and uses cookies for ad personalisation and measurement. Conversion tracking cookies are used by Google Ads to monitor behaviour and make sure activity is tailored to the user’s needs where the advertiser has opted into conversion tracking.

Cookies are added to a user’s computer when they click on an ad. If the cookie is active when they visit certain pages of the advertiser’s website, Google and the advertiser will be able to tell that they’ve clicked on the ad and gone to that page. These cookies expire within 30 days and don’t contain information that can personally identify our users. If a user has a Google account and have allowed Google to associate their web and app browsing history, Google might collect a Google identifier which enables them to identify a user’s Google account and show them more relevant ads on their services, and on website and apps that partner with them.

Google uses this data alongside other data they might collect about users, which might include their web and app activity, location history, device information, YouTube history, etc., to provide us with aggregated data and anonymous information to help us understand how individuals use our website and tailor ads that could be more useful for them.

You can find out more about how Google manages data in its ad products here. You can opt out of ad personalisation here.
audit
audit_p
khaos
khaos_p
Up to 1 months These cookies are set by set by Magnite, Inc. They are used to track how users interact with websites and advertising content (Duration up to one year).
c
tuuid
tuuid_lu
Up to 13 months These cookies are set by set by BidSwitch (a part of IPonweb) and functions as a marketing or advertising cookie. It helps to track and identify users for advertising campaigns by storing a unique identifier that enables more personalized and relevant ad delivery across different websites. (c cookie duration is session, tuuid up to 13 months, tuuid_lu 90 days, )
CMID
CMPRO
CMPS
Up to 1 year Cookies set by Casale Media. The CMID cookie acts as a unique identifier that websites and servers associate with your web browser. (duration up to one year). CMPRO is a performance optimization cookie linked to advertising technologies managed by Casale Media. The CMPS cookie typically collects anonymous information such as browsing patterns and interactions with ads (CMPRO and CMPS duration up to 90 days).
GCL_AW_P 90 days The _gcl_aw cookie is set by Google Ads as part of conversion tracking and attribution. Its main function is to record when a user clicks on a Google ad and subsequently visits or interacts with the advertiser’s website.
GPS,
VISITOR_INFO1_LIVE,
YSC,
CONSENT,
VISITOR_PRIVACY_METADATA,
__Secure-ROLLOUT_TOKEN,
__Secure-YEC
1 year We use YouTube to display videos on our website and collect view behavioural data. YouTube registers a unique ID on mobile devices to turn on tracking based on geographical GPS location and keeps statistics of what videos from YouTube the user has seen.
KRTBCOOKIE_377 90 days PubMatic is a global digital advertising technology company. The KRTBCOOKIE_377 cookie is used by PubMatic to synchronize user IDs with its advertising partners, enabling them to associate a user across different platforms and improve the relevance and targeting of advertisements.
MR
MUID
MSPTC
Up to 13 months Cookies set by Microsoft. The MR cookie is used to indicate whether to refresh the MUID (Microsoft User ID) cookie (duration around 6 days). The MUID cookie anonymously tracks and store visits across websites to enhance user experience and support personalized advertising without identifying individuals personally. The MSPTC cookie is used to deliver more relevant ads, limit, and measure the effectiveness. (MUID and MSPTC duration up to 13 months).
PugT 30 days PubMatic is a global digital advertising technology company. This cookie is designed to track when cookies have been updated in a user's browser. It helps PubMatic optimize server-side efficiency by limiting unnecessary communication between the browser and their server cookie store
receive-cookie-deprecation 6 months This cookie name is associated with Google which is used to collect information on user behavior on multiple websites in order to optimize the relevance of advertisement on the website.
TDCPM
TDID
1 year Owned by TheTradeDesk, this cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
uuid2 90 days This cookie contains a unique randomly-generated value that enables AppNexus to distinguish browsers and devices. This information is used by clients to select advertisements for delivery by the Platform, and to measure the performance of, and attribute payment for, those advertisements.
VE interactive 1 year These cookies record a user's visit to our website, the pages they have visited and the links they've followed. With our agency, we use this information to make sure advertising is more relevant to the user. For more information, visit VE's Cookie Policy: www.ve.com/cookies-policy.
XANDR_PANID 90 days Used by Xandr to store a unique randomly generated value that enables the Platform to distinguish browsers and devices.

Other essential tracking technologies

The list above outlines the cookies we use; however, we may also deploy other essential tracking technologies such as JavaScript, tags, and beacons. These are necessary to ensure the website functions correctly, including supporting page rendering, image and icon loading, and font delivery. In accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR), any non-essential tracking technologies will only be activated with your consent and can be managed at any time via our cookie preference banner.

Use of cookies by associated websites and third parties

Our website includes links to and from other websites.

We don't accept responsibility or liability for these websites' content. If you choose to visit another website via our website, you'll need to contact them separately to have your personal information deleted from any records they might hold.

It's also the websites' responsibility to have their own detailed cookie policy and to get the right consent from you to use them.

While you're on our website, you might notice some cookies that aren't related to us. This usually is embedded content from websites like YouTube and social media bookmarks.

When you visit a page with content embedded from these websites and choose to interact with this content, you'll be presented with cookies from them. We don't control these, and you should check the third-party websites for more information.

We also use services from a third party to protect you from fraud. These services help us decide whether to accept transactions from devices. They do this by checking whether they've been identified with fraudulent transactions in the past, like reported for identity theft, account takeovers or malware attacks.

If you set your browser or device to reject these cookies, you might not be able to finish some transactions on our website. We share information about the device you're using to help us decide if it's been used or appropriated by others. They don't identify you or reveal your transaction's details to that third party.

Managing, disabling and enabling cookies

You can accept or decline cookies when you first visit our website or anytime. Just click the button at the top of this page to manage your cookie preferences.

If you want to restrict or block the cookies from ours and other websites, you can do this through your browser settings.

For information about how to manage and disable cookies, use the 'Help' function in your browser. You can also visit the All About Cookies and About Cookies websites to learn more about cookies.

Just so you know, deleting or disabling cookies could affect our website's functionality, and you might not be able to access certain areas or features of our site.

To opt out of being tracked by Google Marketing Platform (Analytics) across all website,
visit this Google page.

Still have some questions?

If you want to know more about our cookies or how we use them, contact our Data Protection Officer at: yourinformationrights@admiralgroup.co.uk

Or you can write to us at:

Data Protection Officer
Admiral Group plc.
Tŷ Admiral
David Street
Cardiff
CF10 2EH

September 2025